ABSTRACT
In the
competitive travel industry, travel providers are undertaking initiatives
centered on identifying, developing and retaining high-value profitable
customers, under the overall banner of customer relationship management or CRM.
The
overall strategic business objective of CRM is to build loyal profitable
customer relationships. Customer acquisition, development and retention are
main points to consider.
Now a day’s
airlines have used CRM primarily as a competitive “catch-up” rather than a
means of differentiation. Rushing to imitate the customer-oriented initiatives
introduced by competitors many airlines have done little to determine the value
to the customer of those initiatives, or to the business itself. Today, not
only are frequent flyer programs a universal cost of doing business, but even
recent innovations such as kiosk check-in, flight-notification systems,
e-ticketing, virtual check-in and Web-based self-service have become
commonplace.
One of the
primary goals of CRM is to differentiate a company’s services to the customer
through personalization, yet in the airline industry, CRM—at least in the form
in which it is practiced today –has become a commodity, with many services
indistinguishable from airline to airline.
EXISTING SYSTEM
CRM - principles, strategy, solutions, applications,
systems and ideas for effective customer relationship management but in the
existing system there is no organization provided both following set of
conditions in the existing CRM.
- organizations need to make a profit to survive and grow
- customers want good service, a quality product and an acceptable
price
Limitations
:
As
customers become more sophisticated, expecting faster, more reliable service
around-the-clock, it's no secret that giving them the power to help themselves
is key in providing the availability and personalized service they demand. This
system is not that much of perfect medium to find information quickly and
securely-anytime.
PROPOSED
SYSTEM:
In the proposed system there comes a new thing,
which makes the CRM Airlines Industry more efficient and providing good service
and quality.
Customer Relationship Management can have a major
impact on an organization through:
- shifting the focus from product to customer
- streamlining the offer to what the customer
requires, not want the organization can make
Highlighting competencies required for an
effective CRM process
Advantages:
ü High
quality output
ü Cost
competitiveness, simply because of abundance of intellectual capital.
ü Effective
turn-around-time
ü Provision for creating and managing folder hierarchy
for managing clients and their documents.
ü Comprehensive security with various permissions like
Read Only, Write, Delete, Full Control, Owner etc.,
SYSTEM
REQUIREMENT SPECIFICATION:
Software Requirements:
Operating
System : Windows XP/2003 or
Linux/Solaris
User
Interface : HTML, CSS
Client-side
Scripting : JavaScript
Programming
Language : Java (jdk1.5)
Web
Applications : JDBC, Servlets, JSP
IDE/Workbench : Eclipse with My Eclipse
Plug-in
Database : MS Access
Server
Deployment : Tomcat 5.0
Hardware
Requirements:
Processor : Pentium IV
Hard Disk : 40GB
RAM : 1GB
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